By Josh Clark
Trade shows can be very beneficial to your company as they offer an opportunity to share new products or services, stay current on industry trends and gain new customers. While very important, trade shows aren’t free, and many companies waste thousands of dollars each year attending them without generating any new business. Maximize your trade show experience and develop a positive ROI with these five trade show tips.
1. Set your objectives
Are you attending a trade show to learn? To increase sales, recruit employees or generate new business? Before you actually exhibit at a trade show, it’s essential that you know why you’re attending in the first place. Then you can prepare and form a strategic plan that will allow you to reach your goals.
2. Advertise beforehand
Before the event, find out who will be attending the trade show. Send emails to them and to your current customers to announce your team’s exhibit, and follow up with all of them on social media to build interest. Be sure to remind your followers to visit your booth on the day of the event!
3. Look professional
Image and first impressions are important. The dress code for trade shows is typically on the formal side, so even if your office is fairly casual, you’ll want to consider springing for new company uniforms. Customized professional apparel can give your team a sharp look and reinforce your brand at the same time.
4. Prepare your staff
You might know a trade show pro, but your team is fairly new to the experience. Help them succeed at selling products or services, answering questions and networking with potential clients by setting up a meeting before the event and providing them with tips. The more prepared your staff is, the more confident they will be.
5. Have someone speak at the show
Companies that speak at the trade show tend to make a more memorable impression. By having one of your team members speak, you’ll show others that your company has an established presence within the industry.
Is your team ready for a successful trade show experience? Follow these five trade show tips to maximize your efforts and make the most of your investment.